The opportunity cost of time modulates cognitive effort
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منابع مشابه
Running head: OPPORTUNITY COSTS The opportunity cost of time modulates cognitive effort A. Ross Otto Department of Psychology, McGill University
A spate of recent work demonstrates that humans seek to avoid the expenditure of cognitive effort, much like physical effort or economic resources. Less is clear, however, about the circumstances dictating how and when people decide to expend cognitive effort. Here we adopt a popular theory of opportunity costs and response vigor and to elucidate this question. This account, grounded in Reinfor...
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ژورنال
عنوان ژورنال: Neuropsychologia
سال: 2019
ISSN: 0028-3932
DOI: 10.1016/j.neuropsychologia.2018.05.006